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Devernois Boutique


Boutiques


Séverine Brun,
Collection Director and
granddaughter of the founder

DEVERNOIS is beyond all else a great team of workers: men and women who are passionate about their job, devoted to designing and breathing life into subtle collections that combine elegance, creativity and know-how.

Each piece starts with a sketch drawn in our workshop in Roanne, guided by a memory, a form of inspiration, an increasingly powerful desire to create clothing that helps women feel beautiful.

Known by all thanks to its famous slogan: "En DEVERNOIS je suis moi (DEVERNOIS makes me feel like myself)" , the brand was founded in the 1930s by my grand-father, Claudius Devernois.

DEVERNOIS is lucky enough to have a strong historical background: my grand-father began his professional career in 1920.

With his head filled with dreams and his simple, generous personality, this bold entrepreneur pioneered his way into the textile industry. With Roanne and its surroundings being a stronghold for weaving, he banked on knitting when founding his very first workshop.

He thus created his first brand, SIONREVED (an anagram for DEVERNOIS), specialised in Jacquard-woven clothing for men. He had fun posing as a model for his own creations in the catalogues he sent out!



Contacter : Devernois Boutique

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